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小而美?|萬科東晟府社區商業景觀改造紀實

項目名稱 | Name ：萬科東晟府 | 寧波萬科總部辦公樓

項目面積 | Area ：7000㎡

委托業主 | Client ：寧波萬科

項目地點 | Location ：浙江寧波

讓人感覺美好的不是精致冰冷，而是生活中的點滴暖意。 | What makes people feel good is not delicate and cold, but little warmth in life.

社區商業-聚焦美好生活最后一公里。 | Create convenient new space for community business.

▼改造前 | Before

▼改造后 | After

▼設計策略 | Design Strategy

基于場地區位，設計團隊希望改造后的場地空間增加煙火氣，避免清冷堅硬的商業氛圍，讓商業擁抱溫度。

Based on the location of the site, the design team hopes to increase fireworks in the renovated site space, avoid the cold and hard business atmosphere, and let the business

embrace the temperature.

策略一 | 重塑邊界 模糊場地邊界，重塑場地開口，賦予更多的到達可能 | Blur the boundary and reshape the public space

商業建筑不能脫離形式為功能服務的原則，隨著消費人群與消費習慣的改變，消費需求也趨于多樣，空間場所也應基于消費需求構建出新的“引力場”，創造更多元

的購物空間。

Commercial buildings cannot be separated from the principle of form serving functions. With the change of consumer groups and consumption habits, consumer demand tends

to be diversified. Space places should also construct a new "gravitational field" based on consumer demand to create more diversified shopping space.

采用邊界模糊策略，將幾個不同的空間類型利用流線元素進行拼合。豐富原場地立體視覺。

Adopting the strategy of boundary blurring, combine several different space types with streamline elements. Enrich the stereo vision of the original site.

策略二 | 整合空間 梳理內部流線，并對空間屬性進行分類 | Sort out the internal streamline and classify the spatial attributes

本案作為社區商業的公共場地，到訪客群女性多于男性；客群類型以辦公客群（聯合辦公人員與萬科工作人員）為主，其次為住宅區東晟府住戶。本項目與其他項目

最大的區別是景觀表現與需求的融合，因此，我們在尊重原有建筑及鋪裝現狀的基礎上，將景觀改造的重點放在小的景觀節點上。且對項目內部流線及空間屬性進行

了重新梳理，嘗試打破建筑內外分割，增加人群停留點，提升場地整體的“煙火氣”。

As a public venue for community business, this case attracted more women than men in the visitor group; the type of client group was mainly office clientele (co-working staff

and Vanke staff), followed by residents of Dongsheng Mansion in the residential area.The biggest difference between this project and other projects is the integration of lands-

cape performance and demand. Therefore, on the basis of respecting the current status of the original buildings and paving, we will focus on the landscape transformation on

small landscape nodes. In addition, the internal circulation and spatial attributes of the project have been reorganized, trying tobreak the division between the interior and ex-

terior of the building, increase the number of people staying, and enhance the overall "activate our streets" of the site.

原設計方案空間形式 | Original space form

設計方案空間動線整理 | Space moving line arrangement

打破建筑內外空間，讓商業走出建筑 | Break the space inside and outside the building.

梳理人車動線，創造人行安全區 | Carding the moving line

策略三 | 設計加法 以人為本，切實注重人的使用需求 | People-oriented, practical attention to the use of the needs of people

原來的商業是屬于高冷類型的景觀，它是漂亮的、精致的、高冷的；但是因為它越來越不符合我們日常生活的使用需求，僅有精致外表不夠，它需要人去使用，需要

讓商業有溫度。適當的人性化景觀加法，讓建筑褪去冰冷的外衣，增加柔軟的點滴暖意。

The original commercial is a high-cold landscape. It is beautiful, exquisite, and high-cold; but because it increasingly does not meet the needs of our daily life, only the exquisite

appearance is not enough. It needs people to use it. Need to let the business have temperature. Appropriate addition of humanized landscape allows the building to fade away

from the cold coat and add a soft bit of warmth.

▼設計實施 | Design Strategy

西入口區域整改，梳理人車動線

Rectification of entrance area and sorting out the moving line of human vehicle.

我隨人潮漂流，擱淺在閃著燭火的綠洲

I drifted with the tide, stranded in an oasis of flickering candles.

主入口區域 | Main entrance area

一道斑馬線，有時候也是一道柔軟的叮囑

A zebra crossing, sometimes is also a soft exhortation.

主車行道的位置取消原來易損耗的石材鋪裝，從而改為瀝青材質+地面畫線的形式，減少日常維護的同時導視增強指示性。

The location of the main roadway cancels the original easy-to-wear stone paving, and is changed to the form of asphalt material + ground line drawing, which reduces daily

maintenance and enhances the guidance of the guide.

當然改造的內容不止于此，我們將娓娓道來......

商業外街 | Commercial Street

釋放建筑內部業態，打造可以“呼吸”的商業街道

Release the internal business form of the building and create a "breathing" commercial street.

我行過許多地方的橋，看過許多次數的云，卻只喜歡和你喝的那杯酒

I have crossed many Bridges in many places and seen many clouds, but I only like the cup of wine with you.

“這是欄桿？”-“不，是風的琴弦。”

"Is this a railing?"-"No, the strings of the wind."

在樹蔭下，在陽光里

In the shade, in the sun.

周末和三五好友露天飲酒，暢談天地，ADD HERE來一場心靈的碰撞

On weekends, drinking with three or five friends in the open air, chatting about the world, ADD HERE will have a heart-to-heart collision.

商業內街 | Commercial Street

西入口后方有一片比較大的閑置空間，原本被機動車占據成為臨時停車場，堵死了這邊空間的活力與人氣。設計師對空間進行調整，在保證消防通道的前提下，也

給人群活動留下更多可能。

There is a relatively large unused space behind the west entrance, which was originally occupied by motor vehicles as a temporary parking lot, blocking the vitality and popula-

rity of this space. The designer adjusts the space to leave more possibilities for crowd activities on the premise of ensuring the fire escape.

寵物樂園 | Pet paradise

口袋公園 | Pocket park

口袋公園是協調場地屬性，增強空間服務性，”洄游“的中心。

The pocket park is the center of "migration" by coordinating the property of the site and enhancing the spatial service.

人不是冰冷的個體，聚集起來就變成了光和熱 | People are not cold individuals, but together they become light and heat.

來客通過流線指引匯集在口袋公園區域，孩子在跳泉里嬉戲，情人在座椅上長談，老友在傘下輕啜。還是那個老地方，在跳泉的涌動下”洗“出了一片新天地。

Guests gathered in the pocket park area through streamline guidance, children were playing in the jumping spring, lovers chatted on the seats, and old friends sipped under

the umbrella. It was still that old place, and a new world was "washed" under the surging of jumping springs.

廣場舞、帶娃嬉水、納涼閑聊...社區活動豐富多彩了。

Square dancing, playing with children, enjoying the cool chat... the community activities are rich and colorful.

屋頂 | Roof

豐富圖案指引人們向前探索，螺旋上升的階梯，似乎暗示著ADD HERE之真諦。

The rich patterns guide people to explore forward, and the spiral staircase seems to imply the true meaning of ADD HERE.

▼設計思考 | Design Thinking

根據《中購聯2020購物中心行業疫情影響調研報告》顯示，全國約83%的購物中心營業額下滑幅度超50的同時,有17%的購物中心每月營業下滑幅度低于50%，這些

項目均屬社區型購物中心。社區商業優秀的抗風險能力、強大生命力和活力，決定了社區商業獲得了從上而下的肯定。同時，疫后消費者追求的便利、健康型生活模

式，與實體商業的個性化、體驗化趨勢相碰撞，使小而美、精而全、便而捷的社區型購物中心成為商業的熱門增長點。

According to the Survey Report on the Impact of the Epidemic in China Shopping Mall Industry 2020, about 83% of shopping malls in China had a turnover decline of more th-

an 50 percent, while 17% of shopping malls had a monthly business decline of less than 50 percent. These projects are all community shopping malls. The excellent anti-risk ab-

ility,strong vitality and vitality of community business determine that community business has been affirmed from the top down. At the sametime, the convenient and healthy

life mode pursued by consumers after the epidemic has collided with the personalized and experiential trend of real business,making the small but beautiful, refined and com-

plete, convenient and convenient community shopping center become the hot growth point of business.

商業建筑不能脫離形式為功能服務的原則，但優秀的外部形式也可以便于內部經營的展現。隨著消費人群與消費習慣的改變，消費需求也趨于多樣，空間場所也應基

于消費需求構建出新的“引力場”，創造更多元的購物空間。

Commercial buildings cannot be separated from the principle that form serves function, but excellent external forms can also facilitate the display of internal operations. With

the changes in consumer groups and consumption habits, consumer demand has also become diversified. Space places should also construct a new "gravitational field" based

on consumer demand to create more diversified shopping spaces.

線下商業所販賣的不應是簡單的商品、材料、工具，而是一種情感、一種體驗、一種場景性營銷，觸手可及的情感交流是線下商業得天獨厚的優勢。

Offline commerce should not sell simple commodities, materials, and tools, but an emotion, an experience, and a scene marketing. Emotional communication within reach is

the unique advantage of offline commerce.

▼細節展示 | Detail